About
Arsh Singh
Arsh Singh is a growth marketing strategist and the founder and CEO of ApsteQ, an app marketing and AI automation agency. He has spent 20+ years in growth marketing and has driven 52M+ app installs for 300+ brands.
Technologist and serial founder. I build marketing systems that drive real revenue, not vanity metrics.
I spent two decades turning ideas into systems: enterprise platforms at HCL, a handful of companies I founded and one I exited, and 52M+ app installs across 300+ clients. Apps were where I learned to build acquisition machines.
Now I build AI-powered growth systems using Google Ads, Meta Ads, Apple Ads, n8n, Supabase, Retell AI, and WhatsApp Business API. Same philosophy across every vertical: systems over tactics, automation over manual work, revenue over impressions.
Apps and Brands
Startups Advised
YouTube Subscribers
YouTube Views
The Journey
Two decades of turning ideas into systems
2006 to 2011 · The Foundation
Enterprise, from the inside
Started in tech at Infosys and Dell, then Senior Product Manager at HCL, shipping IoT and enterprise platforms for global clients, closing multi-million-dollar deals, and filing a patent on automated energy monitoring. Learned how large systems actually get built and sold.
2012 to 2015 · The First Builds
Founder, more than once
Left the enterprise track to build. Launched FlyingSalon, one of India's earliest on-demand beauty platforms, before the gig economy had a name, and Vidizy, a video marketing SaaS I built and later exited. First real lessons in going from zero to product to market.
2015 to 2020 · The Studio
From solo to a team of 30 plus
Founded FocalCode, a product studio that shipped 40+ apps and platforms for founders worldwide across fintech, healthtech, edtech, and logistics. Turned raw ideas into investor-ready products, many hitting traction within 90 days.
2019 to 2023 · The Scale
52 million installs
Went deep on app growth. Built the playbooks, ran the campaigns, and drove 52M+ installs across 300+ clients in fintech, gaming, healthtech, and consumer apps. A YouTube channel breaking down the strategies grew to 28K+ subscribers.
2024 to 2025 · The Shift
Same machine, new market
Saw service businesses making the exact mistakes I had already solved for apps: ads with no follow-up, leads going cold in hours, no system. Started applying the acquisition-machine playbook to them, beginning with dental.
Today · The Systems
AI that runs the growth
Building and growing mobile apps with ApsteQ, and putting AI to work inside companies: agents for sales and support, voice agents, and automation across the tools a team already uses. Systems that run without you.
@ArshSingh
Latest insights on growth strategy, paid media, and AI automation. Weekly videos on building scalable systems.
28K+
Subscribers
2M+
Views
100+
Videos
When I am not the right fit
Honest disqualifiers matter more than generic positioning. Three situations where a fractional CMO engagement does not make sense, including mine.
- • You have no execution capacity. A fractional CMO owns the strategy and manages who does the work. Without at least one marketer or agency underneath, you are paying senior rates for a plan nobody implements.
- • Your constraint is product, not marketing. If retention is broken or your offer is unfit, acquisition spend makes the problem worse. Fix product-market fit first, then buy attention.
- • You need one channel optimised. If the real problem is inefficient Google Ads or weak landing pages, hire a specialist. Senior CMO oversight of a single channel is expensive for a focused problem.
- • You are shopping on hourly rate. If cost per hour is the decision, I am not the right hire. Fractional CMO pricing reflects outcomes, not hours, and changes behaviour.
Work With Me
Any business, any project. If it involves growth, strategy, or automation, bring it.
Strategy & Positioning
Positioning, offer design, naming, go-to-market, and the growth roadmap. The thinking that gives everything downstream a spine.
Learn MoreGrowth & Performance
Paid media, SEO and AI search, funnels, landing pages, and analytics. Campaigns engineered for revenue, not clicks.
Learn MoreAI & Automation
Voice agents, workflow automation, outreach infrastructure, and nurture systems. I build the machines that execute the strategy.
Learn MoreOr just reach out directly
Get in touch